New York Jets Unveil New “Legacy Collection” Uniforms Ahead of 2024 Season
April 15, 2024 - The New York Jets revealed new uniforms, along with a new primary logo, as part of an overall rebrand ahead of the 2024 season. The new look of the New York Jets is a nod to the fan favorite Sack Exchange era, while modernizing and improving the iconic look that resonates with all generations of fans. This rebrand continues the New York Jets mission to uphold the tradition and create a new look and feel that our players and fans around the world are excited about.
“We work for the fans,” said Jets Chairman Woody Johnson. “They have consistently asked for us to return to our roots and we heard them. The new uniforms are explicitly designed to look and feel like the New York Jets while refreshing the club’s iconic logo – viewed by fans as our most identifiable mark.”
The Jets “Legacy Collection” includes three uniform versions, Legacy Green, Legacy White, and Legacy Black. The team’s new regalia are designed to pay tribute to a historical time in the club’s history while taking advantage of technology advancements in the industry to create a modern uniform that allows athletes to perform at the highest level. The jerseys feature double striped shoulders and single stripe pants, the same design the team wore throughout the Sack Exchange era.
“Recreating our uniforms, as well as developing a modernized look for the organization signifies our commitment to progress, remaining innovative, and delivering excellence to our players and fans," said Hymie Elhai, President of New York Jets. “Elevating the New York Jets identity with a refreshed uniform embodies a timeless look while empowering every player and generations of fans to stand out and stay true to our team's heritage."
The Jets logo has been modernized for today’s digital landscape. A streamlined font and condensed spacing refine the primary logo. While a bolder Jet shape and thicker Jet tail elevate the look. The modernized Jets logo will be added to each helmet shell, with either a white or green face mask. Due to the popularity of the bespoke green and matte black, the helmet shells colors will remain the same.
A full suite of secondary logos has been developed to reinforce and expand the Jets brand identity. These logos incorporate key characteristics of the primary mark, including font, color and in some instances, the distinctive shape of the Jet.
In addition to new uniforms for players, Jets fans have an opportunity to upgrade their wardrobe with the newest Jets apparel. A new collection of Jets wear has launched on JetsShop.com that features jerseys, jackets, hoodies, caps, and t-shirts, all with the new legacy logo. Additionally, all fans can purchase the new apparel on gamedays at the official Jets Shop at MetLife Stadium.
For more information on the new uniforms please visit nyjets.com/uniforms.
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ABOUT THE NEW YORK JETS
The New York Jets were founded in 1959 as the New York Titans, an original member of the American Football League (AFL). The Jets won Super Bowl III, defeating the NFL’s Baltimore Colts in 1969 while in 1970, the franchise joined the National Football League in the historic AFL–NFL merger that set the foundation for today’s league. Former owner Sonny Werblin led a syndicate that purchased the team prior to the 1963 season and renamed it the Jets, the entire uniform was redesigned and replaced. Navy and gold were abandoned in favor of Kelly Green and White. Werblin had embraced those colors because he was born on Saint Patrick's Day.