MITCHELL & NESS LAUNCH THE THREE DEEP COLLECTION TO CELEBRATE NFL LONDON GAMES

MINNESOTA VIKINGS AND MITCHELL & NESS LAUNCH THE THREE DEEP COLLECTION TO CELEBRATE LEGENDARY TRIO AND NFL LONDON GAMES

 

  • Introducing the Three Deep collection celebrating legendary trio Cris Carter, Randy Moss and Jake with classic NFL designs inspired by the 2024 NFL London Games 

  • Minnesota Vikings and Mitchell & Ness partner with new collection and Vikings’ weeklong takeover of Mitchell & Ness popup store in Soho from Tuesday 1st October

  • Cris Carter and Jake Reed to make an appearance at Mitchell & Ness’ popup store in Soho on Saturday 5th October

3rd October 2024 – Ahead of the 2024 NFL London Games (October 6, 2024), the Minnesota Vikings and Mitchell & Ness have partnered to launch the Three Deep collection with a weeklong takeover of Mitchell & Ness’ popup store at 140 Wardour Street in Soho.  

 

The Three Deep collection honours the Vikings’ legendary wide receiver trio Cris Carter, Randy Moss and Jake Reed with classic NFL designs featuring limited collection bespoke t-shirts and hoodies available only in-store.

 

The trio of Carter, Moss and Reed are renowned as one of the greatest in NFL history and live long in the folklore of the Vikings leading the team to a 15-1 season in 1998 with a combined 33 touchdowns between them. The drop features different graphic tees and hoodies with one design for each player and a standout that features the dynamic trio.

 

With the Minnesota Vikings facing off against the New York Jets at Tottenham Hotspur Stadium on Sunday 6th October, Vikings fans will have a chance to meet their heroes, as Cris Carter and Jake Reed will make an appearance at Mitchell & Ness’ store in Soho on Saturday 5th October between 2-3pm.

 

The partnership between the Minnesota Vikings and Mitchell & Ness highlights the team’s passion for new and dedicated fans to express their enthusiasm for the sport with a diverse range that blend culture, style and legacy.

 

The partnership furthers the Vikings’ commitment to the UK fanbase, where they have marketing rights through the NFL’s Global Markets Program. The Global Markets Program, which launched in January 2022, grants NFL clubs’ access to international markets for marketing, fan engagement and commercialisation activations as part of an important, long-term strategic effort to enable clubs to build their brands globally while driving NFL fan growth beyond the U.S.

 

The Three Deep Collection is available at Mitchell & Ness’ Soho store from the 1st of October to the 8th of October. To find out more information about the Vikings in London, please visit, https://www.vikings.com/schedule/london/ or follow @UKVikings on X and @uk_vikings on Instagram.

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